Mo-Da is an educational project organised bu MU in Eindhoven. Mo-Da stands for Museum of Digital Art and turns computer rooms at school, internet cafes or workspaces into exhibition spaces. With only a few clicks the moda generator tailors an exhibition to any number of screens. Every screen will show a different artwork from a wide range of international digital artists. The mobile or print catalogue adapts itself to your computer room.
Goys & Birls created the identity for the project that aims to talk both to the educational team (teachers, school heads, computer room assistants…) and the students/participants. The challenge was to create a visual world that would be at the same time intelligible for all, playful and raising curiosity.